CONTACT US horizons expanding Unrivalled customer insight.
Industry-leading technology.
Customized staffing solutions.
And more.


At Connections, we specialize in finding the best people, implementing the best solutions, and achieving the best results for our clients. With a wide network, a strong understanding of clients’ requirements, and an innovative, technology-led approach, we are one of the fastest-growing retail and corporate services companies in the UAE. Connections FZE is one of the fastest-growing retail and corporate services companies in the UAE. Established in 2010, we are a young company that bridges the gap between ambitious talent and great opportunities in the most efficient way. We utilize technology, a wide network, and a strong understanding of consumer behaviour to deliver integrated retail outsourcing services and comprehensive corporate solutions.Our innovative, dynamic approach and our commitment to socially responsible ways of doing business have helped us become the preferred partner for some of the most widely-recognised retail brands in the UAE. Headquartered in Dubai, our leader ship team has over 50 years of collective expertise and has worked extensively in the retail manpower sector.

Connections Foundation

The Connections Foundation is committed towards making a positive impact on the planet. We encourage sustainable systems and conscious consumption of all resources, with emphasis on water conservation. We advocate for responsible usage and equitable distribution of water, and are helping create awareness about reducing water waste and pollution.
Our goal is to increase social consciousness about water conservation, and eventually help build responsible water distribution and usage systems in collaboration with companies, consumers, and innovators.

Redefining long-term staffing solutions

We provide a suite of recruitment and resource management services that are gearedtowards giving our clients efficient solutions for all their retail manpower needs. Wework closely with our clients to ensure seamless operations and to build meaningful,long-lasting relationships with them.

  • Recruitment: We pre-screen candidates and coordinate interviews so that clients can hire more efficiently.
  • HR outsourcing: We manage human resourcing matters so that clients can focus on their core competencies.
  • Short-term staffing: Through Connect, a first-of-its-kind app, we offer quick and easy short-term staffing solutions.
  • Visas and formalities: Once clients have selected candidates, we seamlessly manage all immigration formalities and related paperwork.

We develop and execute training programs to enhance employees’ skills and performance, and positively impact our clients’ business. Our training programs cover topics including, but not limited to:

  • Sales techniques
  • In-store experience
  • Customer satisfaction
  • Employee motivation

We use technology to help clients make informed decisions. Our reporting systems are tailored to suit each client’s requirements. Through these systems, clients can track:

  • Sales
  • Stock
  • Brand visibility
  • Counter size
  • Market share
  • Promotions
  • Attendance (monitored real-time through GPS tracking), and more.

Reports are entered into the system using smartphones to ensure accuracy. All data collected is secure and owned by the client.


We provide documentation and all required approvals for promoter placement in structured and independent retail. Our experienced HR team manages rostering and leave for our clients, ensuring that they are always appropriately staffed.

Reinventing Short-Term Staffing


Connect is an innovative short-term staffing app built by us to give clients easy access to our recruitment expertise and the best of technology. Ideal for contemporary business models, Connect makes screening candidates, scheduling interviews, and managing short-term staff a breeze.

Connect gives clients complete control over sourcing, engaging, and managing qualified short-term staff. At the same time, clients also benefit from our years of expertise, which are embedded into the platform and assist them in doing all of the above. On the app, candidates’ profiles include all the information clients need to make a hiring decision, such as:

  • A video introduction
  • Demographics
  • Experience
  • Availability
  • Pay expectations

Connect also gives clients:

  • In-depth information about selected candidates
  • Data-driven performance feedback
  • Online timesheet and location tracking
  • An efficient scheduling and resourcing system

Additionally, Connect helps client to track the jobs in progress through various reports and tracking mechanisms for attendance, sales, stock, and other market variables that they may want to monitor. Industries we serve

  • Retail and merchandising
  • Hospitality
  • Event management
  • Sales and customer service
  • Office administration


Retail Executions

We excel in conceptualizing and executing retail promotion activities. Our expertiseincludes:

  • Exhibition stand design, building, and management.
  • In-store activations and promotions
  • Sales roadshow management

Incentive Programs

We help devise and manage the mechanics of incentive programs for our clients, wherewe use the latest technology to deliver incentives in an organized, structured, andauditable manner.

Corporate Travel & Events

We combine creativity and meticulous planning to ensure that our clients’ travel and events are memorable and flawlessly executed. We offer bespoke planning services along with customer insight, budget management, and detail-oriented execution.

With our extensive destination management experience, we are adept at organizing corporate activities and events around the world. We build fun and adventure into team-building activities to ensure a successful corporate outing. From sailing races in Spain to sky-riding in Singapore, clients can choose from a variety of experiences to create the trip best suited to their requirements.

We specialize in:

  • Conferences, exhibitions, and product launches
  • Internal and external meetings
  • Planning events
  • Team-building activities, networking events, and gala dinners
  • Corporate volunteering and CSR activities
  • Channel trips and incentive trips



Innovations UAE is an ISO-certified employee outsourcing company that offers comprehensive employee solutions, including payroll management, accounting, and recruitment.

The Yellow Jacket Co.

The Yellow Jacket Co. is a travel company that curates authentic, exciting experiences that have a positive impact on the world. We partner with them in planning and conducting bespoke corporate travel programs.


Tawjeeh centers are licensed by the Ministry of Human Resources and Emiratisation (MoHRE) to provide governmental services involving employment contracts and certificates, as well as issuing and delivering permits. Tawjeeh provides an orientation to expatriate workers to familiarize them with UAE society and help them better understand the prevalent labor laws.



    working hours

    Monday – Friday: 9am – 6pm
    Closed on Saturday and Sunday

    we are here

    2301 Tiffany Tower, Cluster W, Jumeirah Lake Towers
    Dubai, United Arab Emirates

    Phone: 055 397 8126
    Phone: 052 921 2345